Sobit Company

The Sobit Company is a play on the word ‘Sobith’ which means beautiful in Konkani- the mother tongue of Goa. The company deals with blockchain projects and has worked with some of the top 50 of the Fortune 500 companies. They were looking for a clean and minimalist logo that would look good on print as well as digital media. The core values to be highlighted were professionalism, security, and a sense of coolness.

Industry- Tech

Process-researching, creating mood boards, designing, choosing the color palette

Color palette- Blue was used to create a sense of trust and security by showing loyalty and professionalism. This is why the color is used by various businesses related to software.