Leading 5-Star

This 5-star group has hotels all over the country and caters to both business and leisure travelers. They decided to host a food festival and wanted billboard and other print media advertising to go out across the state in addition to regular digital advertising. The image to be portrayed was authenticity with a young and fun vibe. For example, the burgers had buns in various colors meant to attract a younger demographic. The outcome was designs for various digital media and platforms, a large billboard as well as various other print media like flyers, wrapping paper, table tent cards, and invites This was a fun project, especially since it involved trying a lot of the food in advance.